BFGOODRICH

 

BFGoodrich entered the virtual space with the creation of two stereoscopic VR Experiences.

These commercial pieces were designed to be part of the 2016 SEMA tradeshow booth in Las Vegas. Vaylian developed a custom VR App for the Samsung GEAR VR headset, to support the event.

One of the VR spots has you riding shotgun with legendary racer and four-time Baja 1000 champaion, Rob MacCachren, through the raw Mexico terrain.

Combatting the vibrations and shake that comes from driving off-road at 110MPH, was not the easiest thing to pull off. Custom rigs and cinema-grade camera configurations were carefully applied. We worked with Rob's race team to weld solid mounts directly to the vehicle, to ensure the best stability possible for the Baja 500 project.

The second VR experience puts viewers behind-the-wheel of two different vehicles, for a run through the test track at their "Are you Driver Enough?" event in Boston Massachusetts.

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