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PATRICK SHERMAN + ZAXBY'S ENTER THE SANDWICH WAR

Patrick Sherman directs two new spots for Zaxby’s, which has officially entered the battlefield in the “Chicken Sandwich War,” which was initiated by Popeyes last summer followed by Chick-fil-A and Shake Shack. The new campaign consists of two spots featuring the new Zaxby’s signature sandwich, and is a declaration that “The chicken sandwich war ain’t over yet.” Check out the two new spots here: https://slt.re/586b0


Read more about the campaign here: https://www.adweek.com/agencies/zaxbys-reigniting-chicken-sandwich-war/




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