#ProjectUnlonely – Laurence Dunmore Brings Lipton's Mental Health Awareness Campaign to Life
Director Laurence Dunmore teamed up with Lipton for a great cause with this powerful new spot, which draws attention to Mental Health Awareness and World Mental Health Day. Lipton created the hashtag #ProjectUnlonely and builds pop up tea bars in order to facilitate connectivity between people over a cup of tea.
This stunning commercial, which was shot in Leeds Castle outside of London, illustrates how isolated human beings can feel, and that interacting face to face with others can help to relieve feelings of loneliness.
Check out the spot here: https://slt.re/3c4c5