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SLASH creates Guinness World Record with their new Lay's Commercial

Updated: Jan 20

Lay’s tasked us to generate as much electricity from a simple potato as possible, to power a recording studio and capture Grammy nominated pop sensation Anitta perform one of her hit-songs. Several months of experimentation, 8,580 Lay’s potatoes, the dedication of the ZyynLabs & Slash team, plus one-homemade potato gantry hoist, a successful collection of 11.43 Watts of electricity, gave us enough to charge the equipment. To certify the legitimacy of our experiment, Guinness World Records officially declared a World Record had officially been set: Highest Wattage From A Potato Battery. All via the Power of Potatoes.


Lay’s - Client

Anitta - Talent

Production Company – SLASH

Chris Cottam - Director Zachary Umperovitch - Technical Director Tanya Cohen - Managing Director Caitlin Cohen - Producer Chris Pluchar - Line Producer Jason Slaughter - 1st AD Kyle Shea - 2nd AD Marcos Durian - Director of Photography Ted J. Engres - Camera Operator Lauren Yvonne Arthur - 1st Camera Assistant Carson Giles - Production Designer Brian K Mayfield - Art Director Shannon Marie Pollak - Assistant Art Director Brian Bernard Murnane - Set Dresser Joseph Robert Altamuro - Set Dresser Gracie Joo - Set Dresser Juan Jimenez - Set Dresser Steve Campos - Set Dresser Jeremy R Field - Set Dresser Leah Kilpatrick - Set Dresser Andrea Alvarado-Sierra - Set Dresser Otto Brady - Set Dresser Garth Elson - Set Dresser Conor Soules - Gaffer Zachary Trout - Key Grip Andrew C Soltay - Swing Gang Chapin Edward Long - Sound Mixer Gennadi Balitski - VTR Adrien DeFontaine - Audio Engineer Chris Torres Bui - Production Assistant Austin Welsh - Production Assistant Michael Elliot Mell - Production Assistant Paolo Warren Camon - Production Assistant Karthik Prasad - Production Assistant


POST Editor: David Rubin (Cutters)

Audio Mix: Peter Erazmus (Another Country)

Color: Marc Wellington, Eric Maurer (Flavor)

Finish: Ryan Esboldt (Flavor) AGENCY - Highdive Adam Battista - Agency Producer

Pat Burke - Executive Creative Director Chad Bourde, Mark Gross - CCO

Casey Stern - Creative Director, Copy Writer Jorge Pomareda - Creative Director, AD Kelley Beaman - PBM Producer, Agency Business Affairs Natalie Kush - Account Director Steven Armstead - Agency Business Affairs



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