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Slash Dynamic Automotive is an integrated creative and production company specializing in innovative and inspiring automotive campaigns and content. We bring brand strategy to life through dynamic storytelling and powerful footage.

 

We’re a highly specialized team of creatives, film directors, producers and visual artists, who have created everything from huge advertising campaigns and activations to TV series and co-branded partnerships. Put simply, we don’t just understand the unique demands of automotive brands, we live them every day. 

 

And no one does automotive better than we do. 

 

We’re also a WBENC certified, 100% female-owned company.

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THE DYNAMIC REEL

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WHAT WE CAN DO FOR YOU

In the marketing world, automotive is a specialty all unto itself. There’s just no category like it. And not everyone understands it. The products range from utilitarian to ultra-luxury. They’re dynamic, powerful, and spend years in development. Every bit of content you create around them has to build and support a unique positioning that you’ve spent countless hours and deep research to hone. Never mind the tremendous financial investment in bringing them to market and the cutthroat competition between brands.

 

So you have to get it right. And we’re here to help with:

360 Brand / Retail Campaigns 

• Co-branded Partnership Content

• PR campaigns

• Product Demos

• Running Footage Packages

• Tease/Reveal/Launch Videos

 

No matter what it is, our team can take your project from brief to concept to completion with creative and directorial talent that’s unmatched in the industry.  We create content that delivers. And we have the ability to scale from barebones to multi-million dollar, multi-unit, extended productions.

 

So please read on and take two minutes to watch our reel. We think you’ll quickly see why we’re the best choice for your next content project. Then let’s talk about what we can do for you.

 

Thank you,

The Slash Dynamic Automotive Team

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360º BRAND CAMPAIGNS

Our team knows how to take a brief and run with it. All the way to the Big Idea and beyond. We’ve created countless campaign ecosystems that seamlessly tie together across all touchpoints from tease to launch, and into the showroom. 

 

From digital to TVC, to feature-specific OLVs, to out-of-home, social, radio and streaming, we create the campaigns that bring the brand – and the nameplate – to life. 


The advantage is simple: We think like automotive CMOs and know how to deliver what they’re looking for.  For us, it’s second nature.

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CO-BRANDED PARTNERSHIPS

We’ve seen the brief in action: Make the car the star, but make sure the partnership comes through. It’s no easy task to create engaging content where both brands shine. 

 

We have the skills and talent to strike that perfect balance.  We’ve worked on branded partnerships that connect automotive brands with everything from media companies to the biggest motion picture dynasties. Brief us and we’ll develop the creative concepts with you and your partners. Then we’ll take  them all the way through production. And everyone goes home happy.

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DYNAMIC PR CAMPAIGNS

While many production companies can go out and shoot cars capably, we provide a key difference. We speak the language of automotive. And we understand the unique challenges of PR and marketing teams as they build and support their campaigns. So nothing gets lost in translation. Put us on a call with your PR team and product specialists, and we’ll partner instantly on their level to help you elevate your campaigns.

 

We’ve worked on everything from commercial vehicles to trucks and SUVs, to sedans and supercars. And our team was the first to market EVs in the U.S. We know how to capture them all and create content and footage that hits the brief every time.

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DYNAMIC PRODUCT DEMOS

Our team understands the ever-evolving, competitive, and sometimes-complicated world of automotive features and benefits. From the practical to the emotional, each has a unique set of communications needs, channels, techniques and audiences. 

 

From simple features and tech, to all-out performance, to rock-crawling and racing, our creative team and film directors will work as one to help you craft and create big ideas for engaging, comprehensive and impactful product demos.

 

We have deep expertise in dissecting the brief and delivering amazing creative that answers it.

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RUNNING FOOTAGE PACKAGES

Between us, we’ve probably shot thousands of hours of running footage. But not everyone understands that it’s not just for dealer spots anymore. We know firsthand that  our running footage has found its way into every channel of PR and marketing communications. And there’s a reason it has.

 

Every time we’ve shot, we’ve kept in mind that someone, somewhere down the road, may need that piece of footage for another communication within a campaign. It has to fit in with how the brand shows up in the world and how the model is positioned to consumers. So we begin every running footage project with that core knowledge.

 

Yes, we’ll deliver beautifully composed hero angles and badges. But while it’s where some production companies leave off, a hero angle is only the beginning for us.

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DYNAMIC TEASE + REVEAL

We know how this goes.

 

For the tease, shoot the car to give a hint of what’s to come. Cut it so you force journalists and enthusiasts into frustrating fits of freeze-framing. And we’ve been there in the editing suite after the shoot, picking through footage saying, “that kinda works.”

 

For the big reveal, dramatize what’s new in the most dynamic ways possible. Whether it’s the new grille in a mid-cycle refresh or that all-new body that’s been under the tightest embargo since the Cold War ended.

 

Fortunately, we know how to concept, shoot and cut them both really well.

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RETAIL CAMPAIGNS

It takes skill to create retail campaigns that build the brand while moving metal. It’s that curious combination of creating desire while communicating practicality. Then turning emotion into action. And we’ve done it very successfully. Over and over again. 

We create strong retail campaigns across every touchpoint, from digital to TV and online video, all the way to dealership POP. And it all ties together seamlessly with a unifying message and call-to-action.

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THE DYNAMIC DIFFERENCE

We’re proud of the personal attention we provide and the relationships we build with our clients. When you work with Slash Dynamic, you work with a dedicated, executive-level team from start to finish. The people you work with first are the people you stay with for the duration of your project. Our white-glove approach ensures a smooth process with no detail left to fall through the cracks. That means great content and happy clients.​

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CREATIVE

Our executive creative directors Dave Hedeman and Steve Rice are advertising, PR and entertainment vets with more than 50 years of combined experience. But it’s what they’ve done with that experience that makes them the powerhouse team to help propel your content. 

 

Most recently, they worked as co-ECDs at TBWA\Chiat-Day NY where they led creative for Nissan USA, creating expansive 360 campaigns that spanned every medium from print to TVC, to social and AR. Experts in the automotive category, they created some of the brand’s most recognizable and effective work.

 

They team with our directors to bring brand stories to life.

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DIRECTORS

Slash Dynamic’s director roster is filled with gifted storytellers who bring brands to life. We’ve hand-picked a diverse group of award-winning filmmakers who are collaborative, creative and masters of their craft. They bring a wealth of expertise and experience in everything from action to comedy, to documentary and drama. When you work with Slash Dynamic, we’ll work together to assign a director who will be a perfect fit for your project.

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KONRAD BEGG 

Automotive

Konrad Begg spent years as one of the main directors on Top Gear UK. He was responsible for directing many episodes worldwide, showcasing some of the most epic stunts and car events to date. He’s since become one of the leading automotive industry directors worldwide, creating work for the likes of Range Rover, Lexus, Nissan, Porsche and Ferrari.

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KIRAN KOSHY

Automotive / Visual Comedy

As an agency CD and award-winning director, Kiran has deep experience running a variety of auto brands. He’s been heavily involved in delivering inspiring work for clients such as Hyundai, Fiat, and Bridgestone. 

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DELUXE

Automotive / VFX

Stéphane Leloutre specializes in all aspects of automotive filmmaking—from commercial to experiential, and print to VR—becoming a one-stop-shop for car clients.Using his graphic artistic skills and a solid foundation for storytelling, Deluxe has quickly been recognized as a sharp set of eyes in visual and conceptual creativity, and regarded as a visionary talent in design and luxury art direction.Since 2010,Deluxe has been collaborating with The French Automotive PSA Group’s Design and Marketing departments, to rethink and redesign their global main group brands’ (Peugeot and Citroen) creative & artistic direction. Over the years Deluxe has directed visually stunning campaigns for major auto manufacturers, including Mercedes, Hyundai, Toyota, Mitsubishi, Peugeot, and Smart.Deluxe’s ability to take a script and turn it into a piece of art has been recognized by Porsche, who entrusted Deluxe to launch the new design of 3 of their major models: the Porsche Cayenne, the Targa and the legendary 911 Carrera. In 2018 Deluxe was awarded at the prestigious New York Advertising Festival for his Porsche design film.

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JORIS BACQUET

Automotive / Visual / Youth Culture

Joris got his start as a graffiti artist turned graphic designer & CG artist. After studying fine arts in France atL'école des Beaux Arts,graduating from Supinfocom, and mastering the VFX space at companies such as BUF, Joris organically moved into directing live action. As a director he utilizes all of those pieces:graffiti, graphic aesthetic, urban feeling,youthful art culture, storytelling and CG into his work seamlessly. Bridging the space between his graphic and commercial worlds and making him what he is today as a director–someone with a strong visual aesthetic who uses a variety of mixed media–2D / 3D / Animation / Graphics / Stylized Design-to extend storytelling capabilities in the most dynamic way possible.Using all of the artistic apparatuses available as “tools and not finalities,” to create inspiring pieces of art that span multiple mediums, always driven by great story.He has worked with Toyota, HTC,Dior, Lamborghini, Philip Morris International, and many others, as well as print campaigns for clients including Orange, Nike, and Azzaro. Additionally, his short film, Requiem, premiered at the Cannes Film Festival.

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DAMIEN D'AMICO

Automotive / Immersive Content

Damien Christian D'amico, is an award-winning director, editor, visual effects and motion artist––pushing the boundaries of storytelling through innovative emerging technology. His experience envelopes commercial and experiential advertising, series television, feature film, installation experiences, and social media campaigns. He’s just as comfortable on location directing full-scale productions as he is creating mind-blowing visual effects or leading ground-breaking immersive app development.

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MICHAEL HAUSSMAN

Automotive / Visual Storyteller / Performance

Michael Haussman is a director, writer and artist living in Rome, Italy. His movies have won six international film festivals and premiered in Cannes, Sundance, Venice, and Berlin. Having recently directed Edge of The World, the true story of James Brooke, who was the inspiration behind The Man Who Would Be King, Heart of Darkness and Lord Jim, Michael is currently finishing an anthology film based on his Cannes nominated series, Do Not Disturb. Michael has done music videos for many artists including Madonna, Justin Timberlake, Chemical Brothers, Shakira and Kanye West, winning six MTV Video Music Video Awards and the Museum of Modern Art award. His award-winning ad campaigns include Levi’s, Diesel, Absolut, Bulgari, BMW, Yves Saint Laurent, Guinness, and more. Michael’s video art exhibition, Gravity, premiered at Los Angeles Pacific Design Center, and was chosen by L.A. Weekly as “top three of the ten best art exhibitions in LA” Gravity was presented in Berlin and Cannes.

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LAURENCE DUNMORE

Automotive / Cinematic / Lifestyle

Dunmore’s unique style of disruptive storytelling and crafted visuals - embracing performance, humor and vision - has established him as an award-winning director and fuels his passion for filmmaking. He established his irreverence with the Cannes Gold Lion awarded film ‘Metamorphosis’ for AXE, defining the sustained carnal pleasures in reincarnation. His surreal comedies for Adidas won a Silver Lion and Gold D&AD pencil as Dunmore continued to challenge with his film ‘Tightrope’ for BBH and Johnny Walker, shot almost exclusively as still images.His unorthodox approach to storytelling defined Dunmore’s visionary style and resulted in his visceral feature ‘The Libertine’ starring Johnny Depp. Campaigns for clients such as BMW, Armani, Dewar’s, Hermes, Lexus, Chobani and Mercedes continued to define a vision alive with diversity of approach and rich in content. Recent films for Tullamore D.E.W. saw Dunmore craft humorous, socially poignant, cinematic stories addressing death and marriage, in Silver Lion awarded ‘The Other Wall’, and immigration, acceptance and integration in the provocative ‘Beauty of Blend’ campaign.

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CASE STUDIES

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CLIENT

LEGO / PORSCHE / TOP GEAR, UK

Dunmore’s unique style of disruptive storytelling and crafted visuals - embracing performance, humor and vision - has established him as an award-winning director and fuels his passion for filmmaking. He established his irreverence with the Cannes Gold Lion awarded film ‘Metamorphosis’ for AXE, defining the sustained carnal pleasures in reincarnation. His surreal comedies for Adidas won a Silver Lion and Gold D&AD pencil as Dunmore continued to challenge with his film ‘Tightrope’ for BBH and Johnny Walker, shot almost exclusively as still images.His unorthodox approach to storytelling defined Dunmore’s visionary style and resulted in his visceral feature ‘The Libertine’ starring Johnny Depp. Campaigns for clients such as BMW, Armani, Dewar’s, Hermes, Lexus, Chobani and Mercedes continued to define a vision alive with diversity of approach and rich in content. Recent films for Tullamore D.E.W. saw Dunmore craft humorous, socially poignant, cinematic stories addressing death and marriage, in Silver Lion awarded ‘The Other Wall’, and immigration, acceptance and integration in the provocative ‘Beauty of Blend’ campaign.

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CLIENT

NISSAN / ARMADA / LAUNCH

You wouldn’t know it by looking at it, but Armada is Nissan’s most capable off-road vehicle. Which is kind of the point. Proven in the brutal sands of The Empty Quarter but appointed with every luxury, it’s a sidewinder in sheep’s clothing. And the perfect vehicle for a relaxing family road trip. With no roads in sight.

 

To launch the new  2021 Armada, we created a 360° campaign that told both sides of the story, showing off Armada’s unique ability to tame the wild. 

 

The campaign included TVC, a series of feature-specific OLVs, digital videos and social content as well as print and radio.

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CAPABILITIES

STRATEGY 

● Research And Data 

● Brand Strategy


● Brand Consulting 

● Insight And Positioning 

● Content Strategy 

 

CREATIVE 

Big Idea Concepting
 and execution for:

● Activations

● AR

● Branded Content

● Digital

● Experiential

● Out of Home

● Print

● Radio/Streaming

● Social

● TV

● VR

● Design Systems 


● Project Management 

PRODUCTION 

● Production And Post-Production


● Film / Video / Editorial + Content Creation 

● Social / Event / Experiential/Immersive 

● Visual Effects & Animation 

 

SOCIAL

● Social Media Strategy

● Content Creation 

● Paid Media 

● Influencer Management

 

DIGITAL + EXPERIENTIAL

● UX/UI/IA

● Prototyping

● Digital Design

● Digital Development 

  • Websites, 

  • Apps, 

  • Display, 

  • Interactive

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BRANDS

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BRANDS